New York City epitomises the essence of the word "Hustle”, in fact, it may have even given birth to it.
People who naturally understand how to do the Hustle, like the turn of the twentieth century Old World emigres arriving at Ellis Island, realise that the old rules don't apply anymore. We need to find new ways of making a living or making it happen. Whatever "it" may mean.
The Hustle is an attitude, a verb, and a noun denoting part determination/part bravado/part wheeler dealer. Hustlers do particularly well in times of change, when the old rules don't seem to apply anymore or when there don't seem to be any rules. We seem to be living in those times.
In our post-modernist times, The Fourth Industrial Revolution, the Hustle is a leitmotif. for a whole new way of doing business. The true Hustler is not afraid of making mistakes, or sticking their neck out. A Hustler will do whatever it takes, however unconventional or risky. A Hustler has the confidence to try and the courage to fail and the imagination to make it up along the way.
In new emerging digital fields of portfolios careers and gig economies larger organisations can learn a thing of two from these pioneering, adventurous spirits. A true Hustler know that selling is all about influence, communication and creating genuine value for both the seller and buyer. Hustlers know how to play to their strengths and to flex an elasticity of skills. Just because we don't belong to the marketing department, doesn't mean we don't need to market. Hustlers get this and will throw their hand in when expertise is thin on the ground.
Above all, Hustlers learn from their risks, their mistakes, their feedback whether good or not so good and their triumphs. Hustling might not look very elegant or comfortable and in fact hustling is very far removed from comfort zones. Hustlers are always on the move to seek opportunities and maximise where they can add value. Every start-up and fledgling entrepreneur with a side hustle needs to develop the hustle factor. Any one leading a business, whether large or micro, needs will need to develop their inner Hustler.
True Hustlers are commonly highly creative people and may have traits associated with ADD/ADHD. They have difficulty fitting in because they know they are outliers and they create their own dance of opportunity. The success formula for the Hustler is to have an accountability procedure and to partner with individuals who keep them "grounded" and offer candid yet compassionate feedback. The spirit of hustling can take its toll so they need to be mindful of restoration and not burn out from over-drive and relentless pursuit. They fuel themselves on coffee, high octane activities and long work hours which can lead to crash and burn. If you have a hustler in your team, look after them. Realise these people need you and you need them.
Key Takeaways to Refine Your Hustle Factor:
1. Carpe Diem. Take action when action is needed even if it is not "perfect."
2. Be fluid in Approach. Not everything fits a rule or has a trodden process sometimes you will need to make one up to fit the circumstance.
3. See that the present problem might be your market opportunity
4. Be spontaneous, network and strike up conversations-with all sorts of different people.
5. Doors of opportunity are constantly opening and closing; focus on the ones opening and learn from the one closing.
6. Learn from everything and everyone.
7. Keep moving, keep hustling.